This weekend in the middle of creating a perfectly wonderful but perfectly boring opt in that looks super professional, I decided to create something just fun.
I’m not going to lie, it took me almost 3 days to make. Mostly because I am channeling one of the Disney Princesses in perfection and because I fell in love with what I was writing about each of the Biz Besties.
It can get really easy to stay in maintenance mode. Just living as you are because there is nothing immediately painful enough to cause you to change.
Couple that with the expectations of how we should behave – in our business, in public, towards people in power. It can keep us restricted and we never quite feel free.
So someone I know was contacted for an interview. The prospective employer asks this person to complete a communications audit on their current plan and craft a strategy document with complete recommendations & tactics based on the audit to be presented at the interview.
The interviewee must also craft this in a document to be printed on 5 copies – oh and this is in 3 days.