Don’t BUY IT!!

Can we get a little straight talk here, pretty please? So here’s the deal – you see someone else in the periphery killin’ it. Or at least they look like they are killin’ it. They’ve got the fancy photoshoot, the shiny graphics and the sweet opt-in. They talk about making $35K in 35 minutes and they have you thinking all you gotta do is drop some sweet coin (or the credit card) and everything is going to be beautiful, right?

But you don’t know what’s really happening behind the scenes. You don’t know the copy they’ve lifted off another business’s website. You don’t know the struggles they have paying their bills every month.

You just get to see the shiny parts.

And some of these rockstars are killin’ it. But they aren’t killin’ it in sales – nope – they are killing entrepreneurs. They promise all the ripped off, morphed and distorted advice that someone somewhere in a marketing class started to say and they don’t actually show you how you can make a solid income from running your own business. They sell the dream and leave you to face the reality – which sadly is often an overdue credit card and a business sagging from the ground up.

Now, full disclaimer – I’m a transformational business coach. I fully know that what I don’t deliver is answers – but questions. I will keep asking you the hard questions you don’t want to ask yourself – from what do you want to get paid right down to the oh so popular “Why you?” and I will keep asking them until you face the right answer for yourself. Sometimes you have to go do research or take a class before you can even begin to know the answers. That’s ok too. My work comes from being that perpetually curious observer that gets you to think about all the stuff you won’t (and don’t) think of.

But here is a BIG answer for you – Starting a business is HARD WORK. It’s getting answers down in a workbook so you can see them right in front of you. It’s asking someone else in your industry that is farther along than you to review it. It is testing it out with your customers and if it doesn’t work, having the TENACITY to tweak it and try again.

It is not $35K in 35 minutes no matter what anyone tells you. 

Sometimes it’s crickets when you go to sell a product. Sometimes it’s running out of stock. You take on the chance of both when you’re running a business. AND it’s incredibly fun, exhausting and exhilarating all at once.

When you do the work in front of you and put in the due diligence to figure out all the parts from finance to finessing your sales pitch, it gets easier.